RANCHERO's Broiler Farm Equipment

1.The trend of large-scale breeding is obvious

With the intensification of market competition and the improvement of environmental protection requirements, the scale trend of broiler breeding industry is becoming increasingly obvious. With capital, technology and management advantages, large enterprises continue to expand the scale of farming, improve production efficiency and reduce costs. Large-scale farming not only helps improve product quality and safety, but also better meets consumer demand for high-quality chicken. In addition, large-scale farming also helps enterprises to achieve standardized production and improve market competitiveness.

2.Integrated development of industrial chain

In order to improve competitiveness and anti-risk ability, more and more broiler enterprises began to extend the upstream and downstream of the industrial chain to achieve integrated development. From breeder breeding, feed production, broiler breeding to slaughter, processing, sales and other links, enterprises through the integration of resources, optimize the industrial chain structure, improve added value. The integrated development of the industrial chain helps enterprises to realize resource sharing and complementary advantages, and improve overall operational efficiency and market competitiveness.

3.Intelligent and automated breeding technology is popularized

With the progress of science and technology, the application of intelligent and automated breeding technology in the broiler industry is more and more extensive. Through the Internet of Things, big data, artificial intelligence and other technologies, enterprises can achieve accurate control of the farming environment, disease monitoring and prevention, automated management of the production process, and improve production efficiency and product quality. The application of intelligent and automated farming technology also helps to reduce labor costs and improve farming benefits.

4.The sustainable development model is emerging

Environmental protection and food safety are important issues faced by broiler enterprises. Enterprises need to strengthen the construction of environmental protection facilities, reduce pollutant emissions, and achieve sustainable development. At the same time, through the practice of circular agriculture, aquaculture waste is converted into biofertilizers and other resources to realize the recycling of agricultural resources. The sustainable development model helps enterprises to enhance social responsibility and enhance brand influence.

5.Changes of consumption structure

With the diversification of consumer demand, the consumption structure of broiler products is also changing. In addition to the traditional wool chicken and chicken parts, the market demand for deep-processed products such as fresh chicken, prepared vegetables and prepared products is growing. This has prompted broiler enterprises to continue to introduce diversified products to meet the needs of different consumers. The change of consumption structure helps enterprises to expand market space and improve profitability.

The broiler farming industry faces multiple challenges:

‌1. Disease risk‌: The outbreak of diseases such as bird flu will cause great losses to the broiler breeding industry. Establishing an effective epidemic prevention and control system is the key to reducing the risk.

‌2. Environmental protection pressure: manure, waste water and other wastes generated in the breeding process will pollute the environment if not properly treated. Enterprises need to strengthen technological innovation and introduction, improve the level of technology, reduce environmental risks.

‌3. Market demand fluctuation: The weak economy and rising unemployment rate will restrain consumption, which will affect the market demand for broiler products. In addition, changes in consumer buying habits will also have an impact on the market.

1.The market size continues to grow

The global market for broilers is large and growing. In recent years, with the improvement of people's living standards and the change of consumption habits, the demand for broilers has been increasing. It is expected that the market size of broiler chickens will continue to maintain a steady growth trend in the next few years. The continuous growth of market size provides broad development space and market opportunities for broiler enterprises.

2.Increased policy support

In order to promote the development of animal husbandry, the government has increased its support for the broiler breeding industry. Through the introduction of a series of policy measures, such as providing financial subsidies, strengthening technical training and promotion, optimizing the industrial structure, etc., to promote the healthy development of broiler breeding industry. Policy support helps enterprises reduce operating costs, improve production efficiency and enhance market competitiveness.

3.Technological innovation promotes industrial upgrading

With the continuous progress and innovation of science and technology, the broiler breeding industry will usher in more technological breakthroughs and applications. For example, gene editing technology and precision feeding technology will help improve the growth rate and quality of broilers. The application of intelligent equipment will improve the precision and efficiency of slaughter processing; Blockchain technology will help improve food safety traceability, among other things. Technological innovation will promote the industrial upgrading and transformation of the broiler breeding industry.

4.Green health has become a development trend

With the increasing demand of consumers for healthy diet and high-quality food, green health has become the development trend of the broiler industry. Enterprises need to strengthen environmental management and reduce pollutant emissions; Strengthen food safety management, establish a sound quality control system; Promote green and healthy farming methods and products. The development trend of green and healthy will help enterprises to enhance their brand image and market share.